A Latin musical group has dragged Kanye West and popular American Entrepreneur, Damon Dash to court for allegedly ripping off their trademarked “Loisaidas” brand name for their new movie .
The music group which goes by the name, Lower East Side music is even more furious because the movie promotes murder and drugs. Its music producer, Michael Medina said in a Court suit filed Thursday that the rap moguls’ new movie about street life in the ‘hood gives his Latin duo “Loisadas” — slang for Lower East Side — a bad name.
“I’m disgusted that they’re taking a brand that I made and built and turning it into something that it isn’t,” he said.
The movie, which was produced by Kanye West and Damon Dash, premiered in New York City last month and tells a story about the hard-scrabble life of “a new breed of hustlers, The Loisaidas,” according to the movie’s Web site.
“I’m not in this for a paycheck,” said Medina, “but I’m not going to let anyone use something that I worked hard for, that I’ve branded, that’s under my label.”
Medina is seeking for unspecified damages.