With the 2015 elections drawing close, several politicians are shocked the America International Cable channel, which is one of the favorites in Nigeria, has been turning down commercials with overt political messages.
It is estimated that Nigerian companies and various state governments spend billions of Naira every year, advertising in foreign media. CNN adverts are among the most expensive in the world. They charge up to N5 million for a 30 seconds spot at prime time. But many Nigerian companies and politicians value the prestige that comes with it, not minding the cost.
CNN has stated that they do not accept certain advertisements and that there's no discrimination against Nigeria politicians but don't just run commercials that are intended to campaign for votes.
Ashley Hogan- Gancarz, the account manager of CNN International said; "CNN International never accept political or religious advertising. This is due to Ofcom regulations. If you want to promote investment opportunities etc, that would be fine but nothing to do with politics or the 2015 election."
CNN rejection of 2015-related adverts is expected to benefit local media in Nigeria, as part of the advertising budget will now be spent locally.
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