Friday, 4 March 2016

Glo Denies Terminating P-Square Endorsement Deal Over Family Feud

Nigerian multinational telecommunications giant, Globacom, has come out to clear the air and also to correct media reports that it had terminated its brand endorsement deal with music duo, Peter and Paul Okoye, widely known as PSquare.

The telecoms company confirmed this in a statement which was released in Lagos on Thursday 3rd of March.

According to the statement, “We have not disengaged PSquare or any of our other ambassadors. We are currently in the process of reviewing our contracts with the brand ambassadors.”

The network further stated that PSquare had since 2010 when they were first signed on been among the company’s most valued ambassadors and that it had been a mutually rewarding relationship between the two parties.

Globacom affirmed saying, “We are proud of the role Globacom has played in the rapid upward trajectory of the musical career of these incredibly talented twin brothers.”

The company statement concluded stating: “Globacom has also played a similar role in the exposure and economic empowerment of all the Nigerian entertainers, and others from neighbouring countries, who worked with us as brand ambassadors.
Globacom holds its brand ambassadors in the highest esteem and has a dignified procedure of managing its relationships with its brand ambassadors. Whenever brand ambassadors are to be engaged or disengaged, we usually follow the due process and dignify them by holding constructive discussions with them.”

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